Why are seo tools inaccurate in estimating traffic?

SEO traffic estimation is something that is often encountered in the optimization process, but why do SEO personnel generally say that the estimated traffic is inaccurate? What are the specific reasons? Let’s take a look at this article.

1. Integrated search

The videos, pictures, news and other content that appear in the search results have a great impact on the user's sight and clicks, causing the click-through rate of each result on the entire page to fluctuate.

2. Keyword Types

The click conditions for different types of keyword searches are also different.

3. PPC affects natural ranking clicks

When a bidding advertisement appears on the right or upper part, it will help the click-through rate of the same company's results in the natural ranking on the left, increasing the click-through rate.

IV. Multiple clicks

Each search may result in more than one click, but multiple clicks on several results. The number of clicks generated for each search has a lot to do with the industry and the quality of search engine rankings for this keyword. There is no fixed number.

5. Seasonal fluctuations

If the number of searches recorded happens to be during the peak search period, the estimated traffic may be several times or even dozens of times higher than the actual one.