XX Dianping.com SEO Case

Project background

1. Competition for popular keywords is fierce: group buying related words are all in 10 SEM positions, and only words with an index of more than 3,000 have SEO value.

2. There is narrow room for ranking improvement: some keywords are already ranked 9th to 15th on Baidu. To obtain accurate UV, the ranking must be improved to the top three or even top1.

Project Objectives

For the group buying channel of Dianping.com, the customer specified 100 keywords such as "Group Buying" and "Group Buying Network", all of which have a Baidu Index of over 3,000, and are required to enter the top three on Baidu through SEO;

Project Effect

SEO optimization took 2 months, and some indexes were in 2,000 The above popular group buying keywords jumped from the ninth or tenth place on Baidu to the top three.

The UV of group buying words increased by nearly 20,000 within 2 months.