Decoration network SEO case

Project background
Decoration Network e-commerce platform website is a well-known domestic e-commerce platform focusing on the vertical fields of decoration, building materials, and home furnishings. It plays a decisive role in the decoration industry! The client's main requirement is to increase the website's natural search traffic through SEO methods and strategies.

Pre-execution status:
The overall number of included websites and natural search traffic have encountered bottlenecks; the number of included websites, number of keyword rankings, and traffic are all far behind the main competitors.
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1. The overall number of included websites has increased by more than one million;

2. The total traffic of PC + mobile terminal has increased by nearly 3 times, and the natural search traffic has made a big breakthrough;

Use the classic solution:

1. Website performance optimization: The factors that affect spider crawling and crawling efficiency have been rectified one by one. The overall loading speed of the website has been increased by more than 2 times, and the spider crawling efficiency has been significantly improved;

2. Optimization of the matching accuracy of aggregated pages: to improve the matching results of various types of aggregated pages and insufficient keyword relevance, etc., the keyword relevance and page quality have been improved, so that the number of included pages of this type has grown by leaps and bounds.

3. Full coverage of keywords: Integrate and classify various types of keywords such as brand words, product words, word-of-mouth words, long-tail words, etc., to achieve full coverage of user demand words and seize the decoration industry market. 14px; white-space: normal;"/>
4. Expanded number of pages: Based on the expanded vocabulary, hundreds of thousands of pages are created using column pages, aggregate pages, topic pages, search pages, article pages and other page forms;

5. Reorganization and integration of page content: For existing page types and styles; after data analysis, the page content will be adjusted in sections and algorithms; to make the page more in line with SEO requirements, so that more pages of this type can be included and ranked well.

6. Internal link optimization and layout: adjust important page entrances and internal link positions through spider access logs and keyword rankings, and strive to allow more important and valuable pages to receive accurate voting and spider identification and crawling.
7. High-quality content construction: Utilizing Pinchuan's strong editorial team and Pinchuan content resources, and through professional editing processes, we have produced tens of thousands of high-quality soft articles and used various forms of soft articles and data presentation methods to generate content pages with highly competitive ranking advantages.