XX Fortune SEO Case

Project background

As a one-stop Internet service platform in China, XX Fortune Information Co., Ltd. owns XX Fortune Network, Tiantian Fund Network, XX Fortune Securities, Stock Bar, Choice Data, XX Fortune Terminal, and Youyou Private Fundraising, XX Wealth Futures, XX Wealth Fund, Dongcai Insurance Brokers, XX Fortune International Securities, XX Fortune International Futures, etc...

Project goals:

Keyword optimization/traffic improvement

1. Improve accurate flow throughout the year Amount of 600uv/day

2.30 brand words on the homepage, 200 long-tail words on the homepage, official website display

3.3 hot words on the homepage, at least 1 core keyword word on the first two pages of Baidu

4.3 0 product words are on the top three pages of Baidu

5. In addition to brand words and long-tail words, at least 70 keywords are on the Baidu homepage

Project results:

Keyword optimization

Official website brand words: Complete the total KPI 237%

Long tail words: completed 119% of the total KPI

Popular words: 7 are currently ranked on the Baidu homepage; core words: 1 is currently ranked on the homepage

Completed 300% of the total KPI

Currently, product words are ranked in the top three pages of Baidu: 27 product words are on the top three pages of Baidu, completing 100% of the total KPI

Use classic solutions:

1. Keyword strategy:

a. ROI-centered keyword strategy

b. Hot word strategy

2. Internal link strategy:

a. According to the actual internal situation of the website, make structural adjustments to the website and suggestions for internal link construction.

b. Hot word layout and landing page

3. External link strategy:

a External link construction resources

b. High-quality external link elements

Special strategy:

1. The website needs a new news column 4 items: Funds, New Stocks, Current Treasures, Science and Technology Innovation Edition

2. Theme homepage, each news section has calls: 1 place: call this column to update 10 content, 2 places randomly call 10 content, 3 places call 10 articles with high reading volume in this column, other sections The calling rules are the same.